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BOOK SUMMARY :

The tipping point how little things can make a big difference malcolm gladwell on amazoncom free shipping on qualifying offers the tipping point is that magic moment when an idea trend or social behavior crosses a threshold tipsthe tipping point how little things can make a big difference is a standalone nonfictioneducational business book written by journalist malcolm gladwell as noted in the synopsis the tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfirethe tipping point how little things can make a big difference is the debut book by malcolm gladwell first published by little brown in 2000 mulligan defines a tipping point as the moment of critical mass the threshold the boiling pointthe tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime rate this widely acclaimed bestseller in which malcolm gladwell explores the tipping point how little things can make a big difference malcolm gladwell little brown and company boston new york london

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